-BILLBOARD
"Since it began in 2000, the LAMC has been rallying the musicians and business people seeking to promote innovative music - rock, pop, electronica and hip-hop merged with local traditions. It has placed its hopes on the quality of the music, in the mainstream acceptance of Latin hybrids by hitmakers like Shakira, and in the inevitability of demographic changes that are creating a young, bilingual audience."
-NEW YORK TIMES
"The sheer breadth of rock en español will be showcased in all its splendor during the new edition of the Latin Alternative Music Conference (LAMC), an event that for the last six years has managed to bring Latin rock closer to the American mainstream.
-GRAMMY.COM
“As far as the cutting-edge curators of the Latin Alternative Music Conference are concerned, reggaeton was so five years ago. Way back during LAMC's inaugural 2000 event, they introduced stateside music fans to the then-untapped Puerto Rican dance beat….For the next four days, the savvy shot-callers offer an impressive roster of Spanish-language acts at the sixth annual LAMC.”
-NY DAILY NEWS
“LAMC 2005, which starts Wednesday and ends Aug. 6, will offer a series of discussions that cover everything from marketing and digital distribution to the rise of a new genre, Hurban (code for Hispanic urban music); these come with an iPod shuffle of some of the genre's best and most promising artists performing at public and private events throughout the city.”
-NEWARK STAR-LEDGER
"The LAMC has emerged as the top showcase for up-and-coming Latin acts."
-ASSOCIATED PRESS
"[LAMC] is doing the work of breaking in new, Latin Grammy-nominated acts such as Superlitio and Kevin Johansen ....The message that comes out of this year's conference is a hopeful one. The market for the music continues to expand, but marketers haven't figured out how to reach the fanbase effectively. It's only a matter of time before talent and that Latin alternative swing win out."
-NY NEWSDAY
-ORANGE COUNTY REGISTER
“The Latin Alternative Music Conference [is] the ultimate meeting place for the edgier side of Latin music. Even for bands not directly related to Latin rock, LAMC comes in handy, and those in attendance included bigger names than ever.”
-BILLBOARD
“The stars of Latin rock and hip-hop will descend on Los Angeles today as the Latin Alternative Music Conference kicks off at the Beverly Hilton. In its fourth year, this marks LAMC’s Tinseltown debut….The three-day conference represents the cutting edge of Latin rap, hip-hop and alternative rock with planned showcases of such bands as Jumbo, Plastilina Mosh, Natalia Lafourcade, Los Amigos Invisbles, Sidestepper, and Nortec Collective with Kronos Quartet.”
-HOLLYWOOD REPORTER
“Alternative rock may have died with Kurt Cobain, but the commercial life cycle of Latin alternative music has just begun. This year LAMC moved from New York, originally chosen because of its status as media capital of the United States, to Los Angeles, national home of the genre….The rewards of the three-day conference were many.”
-NEW YORK TIMES
“[LAMC] just might give the American public a sufficient jones to kick Paulina Rubio off the radiowaves for good.”
-LA WEEKLY
“At LAMC, a host of established acts and promising up-and-comers from three continents convene to redefine the ecumenical genre known as Latin alternative. The conference serves as a music-industry summit, but, away from the networking hive and marketing panels, lay listeners reap the benefit of having so many far-flung bands in one place at one time.”
-THE NEW YORKER
"It's no mistake that LAMC took place far from Miami, the self-styled capital of Latin music. Making the market grow for the LAMC means wrenching the music out of the Latin category and making it music for the (English-speaking) world."
-MIAMI NEW TIMES
“This year’s Latin Alternative Music Conference underscored how the increasing number of bilingual acts – and their legions of fans – are defying the status quo of TV and radio programming. It was the first time the four-year old event was held in Southern California, and brought together hundreds of industry heavyweights – exposing bands and fans to the latest trends in Latin Alternative music, which encompasses rock, hip-hop, reggaeton and pop.”
-SAN DIEGO UNION-TRIBUNE
“LAMC, which aims to raise awareness of the Latin alternative genre in the U.S., drew some 1200 attendees. Although some alternative heavyweight acts were absent from the two evening showcases, in their place a handful of burgeoning acts stole the show.”
-BILLBOARD
“LAMC has been pushing the Latin alternative phenomenon and its resident bands since its inception. It’s a place to figure out how to cure the general U.S. listening audience’s geographic myopia, and create an international showcase for music that resonates beyond the continent.”
-LA ALTERNATIVE PRESS
“The Latin Alternative Music Conference has opened its doors to industry movers and shakers for a long weekend of panels and free shows. Running through Saturday, the shows feature a grab bag of artists versed in everything from hip-hop to punk but who rarely get heard on commercial radio. After one such LAMC in New York, Kinky – the Monterrey, Mexico-based dance band – was thrust into the national spotlight.”
-LA DAILY NEWS
“The preeminent annual celebration of rock en espanol is coming home…if there’s a reason for optimism this year, it would be the conference’s overdue move to the city thought of as the unofficial capital of rock en espanol.”
-LA TIMES
“El mes de agosto raramente trae cosas que valen la pena esperar. El calor del verano es tan agobiante, las clases estan a punto de comenzar y las playas estan mas atestadas. Pero este 2003 trae un algo que lo hace diferente: la Conference de Musica Alterlatina (LAMC), cuya cuarta edicion se realizara por primera vez en Los Angeles, dejando su base original de Nueva York….Con generos e influencias tan diversas como el hip-hop, folk y electronica, esta LAMC promete convertirse en una muestra tan extravagante como cautivante.”
-LA OPINION
“El exito de LAMC es tal que cada ano aumenta el interes de las bandas por presentarse, de los sellos por presentar sus artistas o por ser parte de los paneles de discussion, y de los asistentes por regresar ano con ano, y tener la oportunidad de ser parte de esta experiencia distintiva.”
-RADIO Y MUSICA